It is now that time of year again, and we are all wondering what the heck happened to summer, 2013. School is about 2 1/2 weeks away and most parents have immersed themselves into shopping for this school year. My son is heading to the fifth grade and my wife has already raided the supply areas of Wal-Mart, Staples and the Dollar General, to name just a few.
I looked at this Sunday's newspaper and saw all of the ads for "Back to School" shopping bargains, and it got me thinking. One of the ads had printers and copiers splashed right there on the page, right in front of me, with a price that about knocked my socks off...and it got me wondering what my customers are going to think when they, too, see these cool-looking machines for ridiculous prices. Will they immediately begin thinking about the cost savings that they will see when thye replace that aging printer or copier with one of these "newfangled technological marvels" for under $99, or will they think like I do--spend my money frugally and not on something that will end up at the bottom of a closet, or worse yet, the bottom of the landfill, in less than a year?
Do not be fooled, folks. For a student that will bang out a report from time to time, print out the class schedule or run off a cool pic to hang in their locker, those $99 marvels are a decent buy. Make sure you also purcahse about 4 or 5 more ink cartridges...you will need them. For the general office user, these machines are nothing more than a total waste of time and money, and you will be better served putting those dollars towards the commercial-quality machines that are built for everyday, office environment use. They may say Canon or those other 'big' names on the front cover, but inside, they are just waiting to suck the money right out of your wallets and purses with low-yield ink cartridges. If you are lucky enough to find a toner machine for under $100, be prepared to replace those cartridges pretty frequently and have ot endure poor print quality too. The best thing to do is to get on the phone, and call an expert that knows a thing or two about yields, speeds and feeds, and then point you in the right direction. they have been down this road quite often and they have the tools and knowledge to give you a consistent idea of waht will work for you inside of your budget. Hey, we have a bunch of those experts here at CBM! Just call us at 536-5356, and we will be sure to hook you up, before you 'get hooked' by the big box stores.